At verynice, we have successfully used the power of crowdsourcing to build audiences, facilitate growth, and launch products for our clients. We have also used it to facilitate conversations and action surrounding community and social change. Needless to say, we’re already convinced on how effective and influential it can be.
That’s why we didn’t hesitate to say, “yes,” when verynice was asked to facilitate the Crowd Consortium, which culminated a series of regional meetings and webinars that took place throughout 2014-2015 and aimed to advance cross-disciplinary conversations about crowdsourcing.
At this two and a half day event, our Global Foresight Lead, Jake, and Founder, Matt, lead a series of workshops in Maryland for 60 leaders across academia, research, private sector companies, funding agencies, GLAM institutions, and graduate programs. Workshops from the first day focused on broader perspectives within crowdsourcing, such as its greater implications, emerging trends, and barriers to progress. On Day 2, the workshop drilled down into design and implementation strategies. Participants outlined the problems we’re trying to solve in order to conceptualize and design new products/services that have the potential to push us past current obstacles.
Bringing together participants from so many different fields, of course, enabled us to approach problems and questions with a variety of perspectives at hand— although there were commonalities we didn’t expect. For example, introducing design-thinking methodologies into the context of digital humanities seemed to push participants from most fields out of their comfort zone, which helped prompt some exciting outcomes. One positive outcome we did expect was that participants expressed a desire to continue collaborating with this group even after the conclusion of the consortium. We attribute this to the collaborative, learn-through-making format that defined our workshops.
While verynice has always been peripherally involved in the crowdsourcing community, seeing it discussed outside of the design industry, within the humanities, was a new experience for us— one that turned out to be very eye opening, and that we are excited to continue contributing to.