For over 35 years, October has been recognized Domestic Violence Awareness month, celebrated to spread awareness and connect all advocates working across the nation to end domestic violence. This year, verynice had the privilege of collaborating with the California Partnership to End Domestic Violence (CPEDV), who works year-round to eliminate all forms of domestic violence throughout the state of California and beyond. CPEDV looked to develop engaging materials and content to support impactful campaigns during Domestic Violence Awareness Month and Teen Dating Violence Awareness Month (coming up in February!).
As California’s statewide domestic violence coalition representing 1,000 members across the state, CPEDV represents California’s domestic violence community, working to inform, inspire, and connect all those concerned with this issue. Taking on this design opportunity was not only an exciting challenge for our team at verynice but an important one. This campaign was CPEDV’s first collaboration outside of the firm and required both the technical knowledge of developing interactive designs and informed cultural sensitivity.
The Domestic Violence Awareness Month campaign provides an array of activities and resources for advocates and newcomers alike. Some of these resources, such as a daily calendar, includes shareable images, videos, and live chats to help initiate thoughtful conversation and educate viewers on actionable ways to advocate for policy change and community awareness.
The theme for the campaign was “In October, the golden state turns purple.” To kick off this project, we collaboratively discussed the campaign’s goals and any design requirements before delving into the visual concept for the designs. As partners to our clients, we work to ensure that all of our designs meet the identified objectives, are aligned with their values and mission, and capture the client’s unique vision for their visual aesthetic. Our team at verynice developed designs to help create consistency for the campaign over the years while improving previous designs to be more modern and complement the CPEDV brand.
“We felt like verynice really listened to us throughout this creative process. Communication was also very easy, and we loved their iterative process and how they always kept the project on schedule.” –Michelle Arcos, Membership Coordinator at CPEDV
Our team created designs that reflected a weaving map of California, tying back to the weaving CPEDV logo design and reflecting a sense of intersection and togetherness. Extending the woven fabric also showcases our continued progress toward the mission to prevent and resolve domestic violence issues.
“verynice’s designs were very modern and refreshing. We felt like they were attention-grabbing and in line with current design standards.” – Jessica Merrill, Communications & Development Manager at CPEDV
Gradients became a core design element to visualize the transition from gold to purple. Whether used as a solid background or as an accent, the gradient serves to visualize and reinforce the campaign’s theme. Fonts were carefully selected to complement the CPEDV brand while also maintaining a distinct look for the Domestic Violence Awareness Month campaign. Large quotes or statistics were created to stand out and emphasize bold, bright, and captivating messages.
Designs for this campaign included a series of social media graphics, an interactive daily calendar of activities and resources, a profile picture overlay, a selfie sign, and member-exclusive resources like a media guide and sample proclamation template.
We are so grateful and proud to have worked with CPEDV on this campaign and hope it continues to expand awareness and advance social change on domestic violence. Want to stay up to date with the campaign and lend your support? Check out the calendar above for numerous ways to take action and support this wonderful cause.
Sign up on www.cpedv.org to stay informed about the upcoming Teen Dating Violence Awareness Month campaign launching in February!