As the power of creating content transferred to the individual, the Internet has exploded with information. The type and way that people prefer to consume media is also changing. According to a study by Pew Research Center, trends point to more news being consumed through digital channels (particularly social media) on mobile devices.
This has created a demand for quick, digestible content. Companies like Buzzfeed, HuffPost, and theSkimm took advantage of the changing landscape to rise up, and established companies joined the online world to fill these new demands.
With all of this information at our fingertips, comes a lot of noise and misinformation that people like you and me need to sift through on a daily basis. We saw this throughout the most recent US election, with fake news stories circulating like wildfire on social media. The need for reliable news sources is at an all time high.
That’s why we love supporting organizations like WitnessLA, who are committed to verifiable facts and ethical reporting. Investigative reporting has real impact in our communities. It exposes wrongdoing, sparks reform, changes minds, and changes lives.
To better engage with existing and new readers, we worked with WitnessLA to give their website a new look and feel. Our goal was to create an easy to navigate, engaging website so readers can stay on the page longer to stay informed. Since articles with images get 94% more views than those without, the largest improvement was showcasing breaking news more visually. Check out the transformation below!
We’re really proud of WitnessLA for taking this important step forward in staying relevant within the digital world. Interested in never missing a beat? You can sign up for the California Justice Report, their weekly roundup of news and views from California and beyond.
Some exciting updates include a more engaging layout, imagery, color, sections with curated content, integrated social feed, and clear calls to action to drive people to their newsletter.