When we say, sprint, we're not talking about a half marathon. Instead, this is a two-week process in which verynice works with a client to develop and test a concept for a digital product. For this sprint, we worked with SILVERWING— a sleek and innovative online service for reserving jets that aims to disrupt the private jet industry model.
Over an intensive two-week sprint, verynice worked with SILVERWING to create a comprehensive UX design and product development strategy for their startup. From pencil sketches to a room full of whiteboard insanity to a streamlined set of clickable prototypes, every move was measured and calculated through a series of user studies that introduced the product to a curated group of individuals for feedback to inspire a series of product iterations.
Some say this process is too intense and should be done over a longer period of time— but we live for this kind of thing at verynice. After all was said and done, we were curious to see if the creators of SILVERWING share our love for our unique product development format. So, we asked CEO Devyn Silverstein to give us some some info on the SILVERWING brand and tell us what he thought of the process.
Hi, Devyn! Tell us a little about SILVERWING. How is it different from traditional private jet services?
SILVERWING is putting together an online marketplace to charter private jets, the likes of which currently do not exist. Anyone can go online and use Priceline, Delta.com, etc. to book an airline ticket, but the current booking process for a private plane is complicated and inconvenient. Currently the charter industry is run by brokers, and very little is done online. We're aiming to pioneer a platform that users will love, which will also benefit aircraft operators, and create a winning brand for the private jet charter market.
What's your favorite part of the two-week UX intensive process?
I love to build things and see how they are made. That said, I have never seen the inner-workings of a website, nor have I seen one get designed from the ground up. It was fascinating to see that something as technical and futuristic as a website, still begins with pen & paper.
What finding from the intensive was the most surprising?
General arrangement and layout changes, mostly. As someone who considers himself to be visually inclined, it was surprising to see some of the suggested design changes that happened during the user testing rounds.
So… what's next for SILVERWING?
Next for SILVERWING is the design phase, where the verynice team will really work their magic. I'll be posting progress on my Instagram, @MrSILVERWING. The future for SILVERWING is bright. Check us out in a few months at FlySILVERWING.com