Trading Impact for Impact on Earth Day

Hey Earth,

Guess what! We’re offsetting half of our global warming emissions for the next 5 years. We know Earth Day is tomorrow, but we couldn’t wait to share the news! This offset will be enough to roughly cover all of the travel that we do to give presentations and work with our wonderful clients all around the world.

So how are we doing this? I’m glad you asked. Quite simply, we traded our branding services in exchange for some of our very own trees in the Congo Rainforest, one of the largest and most important in the world. Here is some context.

This past winter, we had the pleasure of working with Jadora, a company has worked since 2008 to establish strong relationships in the Democratic Republic of the Congo and create economic opportunities for protecting the rainforest rather than cutting it down. Through their Isangi REDD+ project, which protects a 334,000-hectare concession of rainforest near Kisangani, they have generated 1.3M carbon offsets. Essentially, by ensuring these that these trees remain standing means that they will continue to absorb one of the primary greenhouse gases, carbon dioxide. Jadora works to train the local community to measure just how much carbon these trees absorb so that they can sell carbon credits to companies, organizations, and academic institutions.

What we love about Jadora’s approach is that it simultaneously reduces excess emissions in the United States while increasing access to viable economic opportunities in the Congo. So when they came to us to rebrand their company we were happy to help. Since they were going through a transition after the tragic loss of their founder, it became clear that we would have to get creative about pricing the project. As a for-profit company, Jadora was not eligible for our pro-bono service, but luckily we came up with an even better solution—we traded impact for impact.

Jadora logo before (left) and after (right)

Jadora logo before (left) and after (right)

verynice redesigned Jadora’s brand and, as part of our exchange deal with them, Jadora gave us carbon offsets. This was a true collaboration where we got to lead Jadora through our design and branding process and they got to guide us in calculating our environmental footprint for 2016. We learned that the majority of our emissions come from our travel.

Our 2016 emission sources

Our 2016 emission sources

In the end, we earned 150 metric tonnes of carbon offsets in total and Jadora received a new brand and visual identity to help it build upon its past success, develop new initiatives, and live up to its name, which means “Peace in the Forest”. So in true, verynice style we’re giving half this Earth Day by offsetting 50% of our emissions over the next half decade. The other half we plan to address in a twofold manner. Directly, we will continue to reduce our footprint through energy saving efforts around the office and we’ll keep making the most of our Metro passes. Indirectly, we will continue our work to increase the impact of our environmental clients, such as Fair Trade USA, LA Conservation Corps, and Heal the Bay. Ultimately, we’re excited to be keep testing new ways of making impact, trading impact, and sharing impact.


Forever Yours,

The verynice team

We're hiring! Check out our current openings!

We're excited to announce that we have two part-time job opportunities! Our team is looking for a Junior Designer, and a Marketing + Impact Coordinator. More information on the opportunities and requirements as well as instructions for applying are listed below.

Marketing + Impact Coordinator - Part-Time

The Marketing + Impact Coordinator at verynice supports the team by promoting our ongoing initiatives, and by assisting in the new business development process. The Marketing + Impact Coordinator primarily reports to the Project Manager and Operations Manager, but will also work with the Design Strategist and Managing Director on select initiatives. The Marketing + Impact Coordinator also serves as a team member on select client-facing projects and workshops sessions that are centered around marketing and content strategy/storytelling.

*this role is part-time with the opportunity to transition into a full-time position*

Marketing (75%)

  • Produces content for, curates, and manages, the company’s social media presence and blog.
  • Launches new strategies to drive awareness and increase usage of verynice’s range of digital products including Models of Impact, Give Half, Toward a Preemptive Social Enterprise, and more.
  • Leads select marketing and internal initiatives from planning through production including special events, webinars, and product launches.
  • Assists the Design Strategist in client-facing projects and workshops relevant to marketing, copywriting, storytelling, and social media.

New Business (15%)

  • Leverages historic data in order to assist the Design Strategist and Project Manager in the drafting of compelling narratives for new business proposals
  • Joins select calls with new business opportunities to take notes, and capture critical information for the Design Strategist and Project Manager.
  • Researches for new business opportunities, and secures leads.

Impact Measurement (10%)

  • Develops strategies for capturing and measuring ongoing and immediate impact of the company’s projects.
  • Crafts and disseminates compelling narratives around the company’s impact

The ideal candidate is passionate about using their skills to create social and environmental impact, and has a strong attention to detail. Additional requirements for the position include:

  • Degree in Marketing, Communications, or other relevant area of study
  • 1-2 years of experience with social media management, marketing strategy, and business development
  • Strong communication and written skills, a strategic and entrepreneurial thinker
  • Experience with Photoshop and Illustrator a plus.
  • Experience with Google Applications

To apply for the Marketing + Impact Coordinator position, please submit your resume, cover letter, 2-3 references, and a writing sample to

Applications for this position are due by May 01, 2017. 

Junior Designer - Part-Time

The Junior Designer at verynice assists the design team with the production of select visual design projects that include brand identity, user interface design, marketing collateral, and layout design. The Junior Designer reports directly to the Designer and Art Director, but will also work with the Design Strategist and Marketing + Impact Coordinator on select initiatives.

*this role is part-time with the opportunity to transition into a full-time position*

The ideal candidate is passionate about using their skills to create social and environmental impact, and has a strong attention to detail. Additional requirements for the position include:

  • Ability to adapt to a variety of styles
  • Comfortable with drawing and sketching
  • Understanding of composition, color, and typography
  • Proficient in Illustrator, Photoshop, and Indesign (+ some experience with AfterEffects) 
  • Ability to handle multiple projects and deadlines at once
  • Preferably with 1 year of previous experience
  • Your own computer and Adobe Creative Suite (CC)

To apply for the Junior Designer position, please submit your resume, cover letter, 2-3 references, and a portfolio sample (or link to online portfolio) to

Applications for this position are ongoing.

How Coaching Helps Leaders Innovate

Starting or sustaining a business is never as easy as it looks and for the many entrepreneurs, solorpreneurs, and even mid to large sized organizations, it's a lonely journey. We often encounter roadblocks when faced with the task of having to innovate, or find a way to do good while creating revenue. To help your chances of success, we recommend finding a partner that can help you think beyond your immediate boundaries and serve as a sounding board to help you find your way. Here are three things having a coach can do for your business:

Exploring Possibilities and Accelerating Change

There are four ways to look at the data that can inform your business strategy. Laying out what you know, finding out what you know you don't know, validating what you think you know, and ultimately finding out what you don't know you don't know. This last category is where true innovation happens. To help explore possibilities in a meaningful and engaging way, verynice created Models of Impact, which is a toolkit and method designed to help business leaders from all industries design business models that merge impact and revenue. And while this exercise provides a valuable opportunity to ideate, many have expressed their desire to follow up and work through the hurdles they encounter. According to the Harvard Business Review, high level executives turn to a coach to develop potentials, accelerates change, and serve as a sounding board. 

Thinking about the Future

While preemptive thinking is often only seen utilized by technology startups who have no other choice but to innovate, this practice should be adopted by business leaders of all sectors. In a constantly changing landscape, preparedness is key. Preemption makes it possible. By working with a coach skilled in foresight and using materials such as our recent book, Toward a Preemptive Social Enterprise, you can consider where there may be opportunities and threats up ahead in order to take appropriate steps today. Traditionally speaking, entrepreneurship is seen as a response or reaction to a need expressed in the marketplace. However, particularly for those interested impact, there is an opportunity to create goods and services for problems on the horizon. This is where strategic foresight comes into play. How will you build for the future?  Working with a coach can help you think ahead. 

"Why save the world when you can design it?" - Serpica Naro 

Develop a Culture of Learning

Organizational response to a changing landscape requires better and faster learning by more people – particularly when faced with environments of uncertainty such as losing a major funder or looking to update your value proposition in order to stay relevant. And while surrounding yourself with the right mentors, teachers, and colleagues goes a long way in exposing you to new ideas and solutions, having someone work alongside you, providing process and expertise in a methodical way can help you tackle tough problems and overcome barriers toward the path of creating a sustainable business. Our team continuously develops these resources to help business leaders address these challenges. And starting today, you can work with a coach 1:1 as well as download every resource and toolkit in our library as part of our Models of Impact Bundle. We are eager to not only facilitate the individual's learning, but also provide the foundation for organizational learning to take place. Interested? Click below to learn more. 

Celebrating Impact Holidays in April with Desktop Wallpaper

It's April! We'll be featuring the artwork from one of verynice's volunteers each month. The prompt was to pick a holiday(s) that inspire us to give back. This month we feature the work of Claire McCracken! Download our wallpaper and celebrate the spirit of giving back with us. 

Volunteer spotlight
Claire McCracken

I chose to illustrate National Librarian's Day, Emancipation Day, and Arbor Day - can't live without books, freedom and trees!

Click here to download

Why I give back

I choose to do pro bono work because it is important to give. I find it is rewarding to help spread a sense of kinship by lending my talents to a company that has a positive message. I feel uplifted when I get the chance to lend my talents to help progress a charity or individual person's life goals or happiness. Pro bono work has the ability to help out those who are in need, which fosters trust and humanity in a world that greatly needs more human connection. I feel lucky I get to contribute!

Click here to view Claire's website

Visual Design Internship Positions Available

verynice is growing our LA office! We are hiring a visual design intern to join our team this spring! To apply, please send your cover letter, design portfolio and resume to with the position you are interested in indicated in the subject line.

Position Description:

The Design Internship is a production-oriented position that supports our creative team in the visual design process for various client projects. The Design Intern will split their efforts between our for-profit and non-profit clientele. This is a flexible 16 - 32 hour per week position, and is housed in our downtown Los Angeles office in the Arts District area, requiring 2-4 full days in-house. Hours are Tuesday - Friday, 9am to 6pm. This is a paid 3 month position available for current students in their junior or senior year of undergraduate studies.

Deadline to apply is Monday, March 20, 2017 at Midnight PST.

Position Requirements: 
Pursuing a Bachelor's degree in Design, Visual Communications, Fine Arts, or a related field.  Strong verbal and visual communication skills. Interest or basic experience with socially-oriented design. Entrepreneurial spirit and attention to detail. Ability to handles multiple projects and deadlines at once. Must have own computer (preferably Mac) and Adobe Creative Suite. 

To apply, please send your cover letter, design portfolio and resume to with the position you are interested in indicated in the subject line.

Celebrating Impact Holidays in March with Desktop Wallpaper

It's March! We'll be featuring the artwork from one of verynice's volunteers each month. The prompt was to pick a holiday(s) that inspire us to give back. This month we feature the work of Amanda Fung! Download our wallpaper and celebrate the spirit of giving back with us. 

Volunteer spotlight
Amanda Fung

Each panel in my illustration represents a different holiday in March—can you tell which one is which? The holidays are: César Chávez Day, Epilepsy Awareness Day, National Freedom of Information Day, National Mom and Pop Business Owners Day, National Woman and Girls HIV/AIDS Awareness Day, and Read Across America Day (P.S. It’s not really that hard.)

Click here to download

Why I give back

The past two and a half years have done little to quell that “fresh-off-the-(college)-boat” feeling when it comes to my perspective of things in the design and art world, not to mention how I approach my own work. I have been, and am still constantly at odds with myself, split between the desire to create things, yet not wanting to contribute to the pervasive consumerist culture that threatens to drown us all. (I’d say the reality of the situation warrants a bit of melodramatics.) I know that as designers and artists, we are able to merge imagination with meaningful action to reach a wide audience, so like many, I want to leave a positive impact and benefit a cause that is larger than myself. But there are times when this internal battle has crippled me to the point of simply not creating at all, and finding a good medium between these two paradoxical thoughts seems persistently elusive. As of now, I can’t say that I’ve found any semblance of the answer to such looming questions, but I do know that it’s not enough to just make things that make only myself happy. In an era of so much injustice and suffering, what better use is there for our artistic superpowers than to make things that make other people happy too?

Click here to view Amanda's portfolio

Models of Impact in Recife, Brazil

Recife (pronounced HEH-SEA-FEE) is the capital of Brazil’s northeastern state of Pernambuco. The old centre of Recife dates back to the 16th Century, and the city is home to many incredible neighborhoods including Boa Viagem (where I stayed during my trip) as well as Olinda. 

After nearly 24 hours of travel, I fought the urge to sleep in order to avoid jet lag. To distract myself, I wandered around the beach in Boa Viagem. The area looks a lot like Miami, with tall apartment buildings overlooking a vast ocean. Everywhere you look, there are vendors selling Cerveja (beer) and Aqua de Coco (coconut water) in beach snack shacks. In the streets, a steady stream of motorcycles whipped in and out of traffic as a pack of dogs wandered aimlessly down the sidewalk. I rolled up my jeans, and walked into the warm South Atlantic waters. That was before I learned of this particular beach’s shark infestation.

After dusting the sand off my feet, I walked back to the hotel to rest for a bit (still avoided sleeping), before heading out for dinner with my friend Jacques Barcia, and his wonderful family. A former crime reporter for a local newspaper, as well as the lead singer of a grind core band that has quite the cult following in the northeast of Brazil, Jacques now works as a futurist in Recife.

We shared a delicious meal, featuring a range of Brazilian dishes including feijoada (black bean, pork, and quail egg stew), bode (goat), bife (steak), and more. We, of course, also enjoyed plenty of Cerveja and even some Cachaça, a distilled spirit made from sugar cane juice. While sugar cane still remains a major product in Pernambuco, the Metropolitan Region of Recife is home to an incredibly fast-growing startup ecosystem occasionally referred to as “Silicon Reef”. As one wanders the streets, it is common to stumble upon street vendors, musicians, and dancers, but also co-working spaces, incubators, and hacker spaces.

At the center of this movement is Porto Digital, (which literally translates to “Digital Port”) a hybrid accelerator, investment magnet, community organizer, and growing social enterprise advocate. Of the many initiatives that Porto Digital facilitates is the Recife Summer School, a series of events and workshops that promote innovation in northeastern Brazil. I was honored to have been invited to lead a full-day Models of Impact workshop experience for 20+ entrepreneurs, designers, and architects from across the region.

But let’s back up for a second.

Models of Impact is a business-design methodology that we developed following an intensive study into the trends and traditions of various impact and revenue models that exist across the social enterprise movement. The toolkit consists of a glossary of over 150 business models that we’ve collected as well as an easy-to-use workshop curriculum that allows anyone to facilitate the process of designing impact-driven business models. The toolkit is open-source, and is currently leveraged by practitioners across 90 countries.

Prior to my visit, Porto Digital informed me of the rapidly growing social enterprise movement across Brazil. In addition, I learned of the steady growth in both the futures and hacker/maker communities across the country, but especially in Recife. The curriculum for our workshop was directly inspired by these observations, and was broken into two phases, divided by lunch.

During the first phase of the workshop, participants formed small groups of 3-5 in order to collaborate on developing a range of new business models.

The Models of Impact methodology is comprised of 4 key phases: Learn, Invent, Program, and Report. During the Learn phase, participants are introduced to a range of business models from our comprehensive glossary. After learning about the landscape of social enterprise, participants enter the Invent phase, a generative segment in which small teams leverage dice to roll random combinations of revenue models, impact models, and other factors/topics of interest. 

To determine our topics of interest, the room was tasked with generating a list of 20 emerging technologies, emerging issues, and/or future trends that are of interest to the group. The list (which included Drones, 3D-Printed Organs, Internet of Things, and Self-Driving Cars) served as the foundation for which the business models we would design together would be built upon. 

After inventing unique and forward-thinking business models across three rounds of ideation, each group was tasked with selecting just one of their three ideas to move forward into the Program phase. The Program phase provides participants of Models of Impact with a framework for pushing an idea further in order to develop a draft of a business plan for their new venture. After completing the business plan, each group presented their idea to the room as a whole for initial feedback, and we broke for lunch.

I spent my lunch with some of the participants who took me around the neighborhood. If you know me, you know that I have a slight obsession with graffiti. Everywhere I travel, I document the local graffiti aesthetic for a larger collection I am building. The first thing that stood out to me about the graffiti in Recife is the color, or lack there of. Of course there are exceptions, but almost every piece we stumbled across was rendered in black and white. I also learned the term Brazilians use to describe this work is Pixo, which is somewhat derived from the Portuguese word for “tar”, a material that best represents the aesthetic of the line-work.

In some cases, the Pixo would represent members of local Favelas (slums). In this example, we can see a signature from someone named Miguel, who resides in the Favela “v-8”.

In some cases, the Pixo would represent members of local Favelas (slums). In this example, we can see a signature from someone named Miguel, who resides in the Favela “v-8”.

After checking out the graffiti, we ate lunch at one of Jacques’ favorite spots, Beta Bistro. The restaurant is self-service, like a buffet in America, and patrons pay for their food at the end of the meal.

I had Feijoada again (this time sausage was incorporated into the stew), as well as sweet potato, bife, tomatoes, and rice. In this neighborhood, there are strict rules around architectural preservation and development. As a result, the walls are soaked with stories, and a rich history. Apparently, for many years, this Bistro was a popular venue for punk rock concerts. Jacques had played a gig or two here in his youth.

Locals play a game of dominos.

Locals play a game of dominos.

After eating, we wandered around the cobblestone sidewalks as I ate some delicious candy (Gomets), and enjoyed the decorative banners and streamers scattered throughout the neighborhood. Along the way, we could hear some music coming out of a large building. We followed the sound, and found ourselves inside the Paço do Frevo. Frevo is like a sped-up version of Polka, and the spontaneity of the discovery was so exciting.

As we started to head back toward the workshop, I purchased a couple of hand-embellished Sombrinha for my niece and nephew. Sombrinha are tiny umbrellas that are used for dancing to Frevo music during the Brazilian Carnaval.

Now back at Porto Digital, for the second phase of our workshop, we leveraged their incredible maker space, named Louco. The space serves as a laboratory for urban innovation and design, and it is packed with incredible tools and resources for makers including 3D printers, Arduinos, Laser Cutters, and more. At this point in the workshop, participants have already completed a business plan for their new venture. Now, the challenge is to use the maker space in order to develop a prototype to help make the idea even more tangible, and easy to communicate. Many of the participants leveraged a range of storytelling formats such as journey maps or storyboards, and some even laser cut prototypes, or built paper crafts by hand to represent their concept.

Many of the ideas revolved around health, with one idea proposing a mobile application that would allow users to order 3D-printed hearts as on-demand, collectible, toys in order to raise funds for heart transplants that would also be 3D-printed, and delivered by drone, on-demand (remember, we were aiming for forward-thinking ideas!). Another speculative prototype imagined a beautiful wearable device that could be used to alert authorities in times of medical emergency, while also being able to read vital signs and “predict” future heart attacks. We also saw a concept that proposed a sharing-economy-like model for connecting hospitals to one another in order to share excess organs with each other for patients in need. The concept was presented as a possible way to reduce the deadly trafficking of human organs that occurs in Brazil. 

The purpose of any prototype, especially in an accelerated format such as this workshop, is not to develop a perfect polished object or illustration, but instead to create something that sparks dialogue. Thanks to the incredible diversity of backgrounds and expertise in the room, as well as the wonderful space and resources available to our participants, this may have been one of the most successful Models of Impact workshops in our history thus far.

After the workshop, I caught up on emails for a bit before heading to an exhibition of Visual Poetry work by Paulo Bruscky, and finally heading to a new city, Olinda, for dinner and drinks. Olinda is near the city of Recife, and is built on steep hillsides. The cobblestone streets are lined with incredibly bright homes, all of which have windows open in case a passerby wants to spark a conversation. Apparently, as early founders of the city arrived at the port, they could see the hills of Olinda, and shouted “Olinda!”, which translated into something like “how beautiful!”. The name stuck.

After parking, we noticed two men in all white sitting down next to a series of very distinct instruments. Jacques informed me that these men were Capoeira, and that we would hopefully get lucky and see a performance later in the evening.

On our way to the restaurant, we dropped by a hybrid tattoo parlor and barber shop that sold Literatura de Cordel. These booklets have been used by storytellers for over 100 years in Brazil, and the name “cordel” is derived from a kind of thin string that these booklets would hang on for sale or trade among the storytellers. They tend to have crude content and humor, and of course I bought a couple. 

For dinner, we ate Pastel that was filled with cheese as well as Bife and Batatas Fritas (French Fries). As we ate, I couldn’t help but notice something quite distinct about the way people eat in Brazil. In every instance/meal that I’ve had during my visit, I’ve realized that only one dish is ordered and prepared at a time. On top of that, the dishes are commonly shared by everyone at the table. This pace of eating/ordering leads to more time at the dining table, and ultimately more time for conversation. It’s a stark contrast with the efficiency/“eat and get out” mentality of many American restaurants.

In the middle of the meal, we heard what I thought were gun shots. Luckily, it was just fireworks. 

A parade was on its way down the street of our restaurant, in anticipation of the massive Carnaval that is soon to come in the next week or so. The parade of people consisted of two men wearing large, colorful, suits, as well as a man that was holding a large puppet that must have been 10 feet tall. These large puppets are central to the Brazilian Carnaval for over 100 years. 

We finished our dinner, paid, and began to walk to the car, only to find that the two men we had seen earlier were in the middle of a performance! Watching the Capoeira, a Brazilian form of Martial Arts, was a moment I’ll remember forever. The Capoeira practice this martial art without ever hitting one another. As one Capoeira’s leg rises, the other Capoeira lowers their stance so as to avoid contact. All of this is accompanied by beautiful music. 

It was so cool to also be able to video-call my wife, Katie, so that she could see the performance in real-time as well. I travel alone often, so being able to share this experience with her meant the world to me. Now, the night came to a close, and it was time to go back to the hotel in Boa Viagem in order to sleep.

As I write this, I am sitting in the hotel lobby in Boa Viagem, waiting for my driver to take me to the airport. There is always more to say, but I’ll end here. I have another long journey ahead, but I will always look back at this experience fondly.

Celebrating Impact Holidays in February with Desktop Wallpaper

It's February! We'll be featuring the artwork from one of verynice's volunteers each month. The prompt was to pick a holiday(s) that inspire us to give back. This month we feature the work of Ivy C! Download our wallpaper and celebrate the spirit of giving back with us. 

Screen Shot 2017-02-01 at 9.49.13 AM.png

Volunteer spotlight
Ivy C

National Freedom Day 2/1, Rosa Parks Day 2/4, National Inventors Day 2/11, National Organ Donor Day 2/14, and National Random Acts of Kindness Day 2/17

Click here to download

Why I give back

I give back because I want to make the world smile. I remember a moment from when I was young, I brought a drawing to show my mom. It was a picture of the interior of a ship and I had drawn people working and going about. I was so into explaining the picture that I didn’t see her face until I heard her laugh. That moment of seeing a smile on her face made me so proud. Even to this day, making work for myself for money sometimes makes me feel like I am hoarding all of the happiness. The simple act of bringing a smile to a person’s face makes me happy and in that small way, I feel like I have made a difference in the world.

Links to portfolio:


3 Ways To Create Innovation At Your Organization

Stuck in a rut? Looking for new ways of making revenue or scaling your impact? No matter how long you’ve been in business, it’s important to remain agile, inventive, and resourceful. Here are three recommendations for bringing your team together and helping drive scalable new ideas in order to create a sustainable future. 

  1. Think Big. Get Feedback
    Follow a lean strategy that creates fast cycles of building measuring and learning. Failing fast doesn’t mean failing in a way threatens your business. When thinking of new programs, products, services, or initiatives, it’s beneficial to have a thought partner that can provide you with feedback and coach you through cycles of invention, value proposition design, and ways to test the idea.
  2. Build Innovation Into Your Organization's Culture
    Consider building innovation and long term entrepreneurship training at your organization. For many organizations, the new year spells a great opportunity to invest in establishing a culture of invention and creativity. Research shows that the number one factor when it comes to retaining quality employees, particularly millennials, is facilitating their professional growth. Creating opportunities to drive lasting change through customized trainings is a great way to help staff work better and faster through challenges they encounter whether it be coming up with new programs or approaching problems.
  3. Bring Everyone Together for an Innovation Sprint
    Take a thought break. You can call it strategic planning, facilitated innovation workshop et. We're talking about a real scrum that pushes you and your team to do and think things outside the norm. Taking a half or full day may seem like a lot of time away from the desk, but in reality, by bring people together, you end up leveraging the diverse perspectives within your organization in order to amplify possibilities. The most complex problems, wicked problems as they are commonly referred to, require this type of inclusion. By bringing people together with the help of facilitator, you can get through the communication and knowledge barriers that often get in the way of innovation. 

Final Thought
In the spirit of Good to Great by Jim Collins, we feel that excellence is a choice. Organizations that can be agile, inventive, and resourceful do better. But it doesn't happen automatically. It takes getting the right people together to think big, change behaviors, and drive innovation. verynice has worked with hundreds of organizations to find new ways of making impact while making revenue and we can help you too! Learn about our business model design services by clicking the link below. 

Creating an Engaging Journalism Website

As the power of creating content transferred to the individual, the Internet has exploded with information. The type and way that people prefer to consume media is also changing. According to a study by Pew Research Center, trends point to more news being consumed through digital channels (particularly social media) on mobile devices.

This has created a demand for quick, digestible content. Companies like Buzzfeed, HuffPost, and theSkimm took advantage of the changing landscape to rise up, and established companies joined the online world to fill these new demands.

With all of this information at our fingertips, comes a lot of noise and misinformation that people like you and me need to sift through on a daily basis. We saw this throughout the most recent US election, with fake news stories circulating like wildfire on social media. The need for reliable news sources is at an all time high.

That’s why we love supporting organizations like WitnessLA, who are committed to verifiable facts and ethical reporting. Investigative reporting has real impact in our communities. It exposes wrongdoing, sparks reform, changes minds, and changes lives.

To better engage with existing and new readers, we worked with WitnessLA to give their website a new look and feel. Our goal was to create an easy to navigate, engaging website so readers can stay on the page longer to stay informed. Since articles with images get 94% more views than those without, the largest improvement was showcasing breaking news more visually. Check out the transformation below!

We’re really proud of WitnessLA for taking this important step forward in staying relevant within the digital world. Interested in never missing a beat? You can sign up for the California Justice Report, their weekly roundup of news and views from California and beyond.

Old Website

New Website

Some exciting updates include a more engaging layout, imagery, color, sections with curated content, integrated social feed, and clear calls to action to drive people to their newsletter.