Gamifying Ideation to Inspire Creativity: Lessons from Models of Impact

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A blank wall, scattered with Post-It notes of every color in the crayon box. If you work in the design or innovation space, this might sound familiar. Ideation is the point in the design process where we respond to problems and insights with solutions. Post-It notes and Sharpies are the tools we were taught to use. But what if there’s a different way to brainstorm?

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Imagine rolling die to generate random combinations of models to inspire new ideas. This is how we brainstorm in Models of Impact, a role-playing ideation game that simulates the process of launching a social enterprise. A social enterprise is defined by a business structure that incorporates both a revenue model, a way to gain profits, and an impact model, a way to maximize impact on the communities they serve. At its core, the game is a great tool for introducing teams to a range of innovative business models, inspiring new programs and initiatives within a business or organization, guiding the process of ideating new products and services, and getting teams to think differently.

While role-playing may seem like a freewheeling method to ideate, players of the game work through a purposefully designed process: Learn, Invent, Program, and Report.

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Before we dive into brainstorming, we take the time to learn about all the different revenue and impact models that exist in the world. Then, we invent multiple social enterprise ideas by rolling die to generate random combinations of a revenue model, impact model, and “other factors”. We converge on one idea and develop it further by completing a Models of Impact business canvas during the program phase. Finally, we report out our plan for feedback and iteration.

In Models of Impact, ideation is treated as a thoughtful process that requires preparation, collaboration, and creativity to help teams of players achieve a common goal: form a business idea that generates money and creates positive impact. It’s a fine balance between structure and randomization that unlocks innovative ways of combining revenue models with impact models.


There are a few key takeaways from the unique model of brainstorming in Models of Impact:

Incorporate learning prior to brainstorming. We can shape our ability to brainstorm creatively by devoting time to researching ideas and trends that are directly or peripherally relevant to our industry. In Models of Impact, before we “invent” our business, we learn about all the different revenue and impact models that are already out there in the world, such as the “one for one” model popularized by shoe company TOMS, or the less familiar sliding-scale cost model. Before brainstorming with your team, define useful categories of ideas you want to investigate further (i.e. cutting-edge technologies), so you can leverage your newfound knowledge in discovering interesting and provocative ideas that haven’t been dreamed up before.

Jumpstart ideation by using existing models. Existing models are like blueprints that provide the initial foundation for drawing up ideas. Conceptually, models and frameworks are abstracted at a level that can inspire original ideas with specific features. In Models of Impact, the main blueprints are revenue models and impact models. During the ideation process, these models set constraints on the general approach to making money and creating impact. It is up to the players to specify how these models will coexist with one another in a unified way, as well as determine what products or services they are offering and what industries they will play in. Teams also determine a range of “other factors” to add a layer of specificity to the combination of models, which could include your team’s core competencies, customer demographics, cultural trends, and more. To apply this approach to your own brainstorming, define the constraints you want to set, which will inform the types of models and frameworks you’ll use as a starting point. For example, if you want to focus on ideating new services, start with existing service models. If you want to focus on ideating digital experiences, start with existing and emerging digital modalities, such as mobile apps and augmented reality.

Randomization and play can spark wild ideas. A key feature of Models of Impact is rolling die to determine combinations of revenue and impact models you’ll start with. Rolling die introduces randomization into the ideation process, which removes biases and sparks unexpected combinations of ideas to happen. What might a social enterprise look like that combines retail commerce with pro-bono publico? Or a business with a subscription model that also donates 1% of all profits to environmental causes? These are new questions we can begin to ask when we incorporate randomization as our ideation structure. And when we dare to answer these questions, we enter a possibility space of wild, imaginative ideas. As a game mechanic, dice are familiar tools we’ve most likely encountered in various games. The act of rolling dice can make ideation interactive and actionable experience, which creates a playful environment that encourages creativity and collaboration. For your team’s next brainstorming session, explore different game mechanics and hands-on activities that introduces randomization and play to the ideation process.

Like a game that comes with a kit of parts, ideation doesn’t have to start from a blank slate. We can create the board and pieces we’ll play with by conducting thoughtful research beforehand, leveraging existing models or categories of ideas, and using game mechanics and interactive activities to throw randomization and play into the mix. Ideation should be fun, creative, and energizing, so why not gamify it?

Need an extra hand? We get it. It’s hard to do this stuff on your own. As creative facilitation gurus, we combine playful creativity with applied strategy to facilitate productive workshops and consulting sessions that help entrepreneurs and organizations think creatively about the problems in front of them. Our team of award-winning consultants have worked with hundreds of clients across the globe on over 1,500 initiatives. Talk to us at info@verynice.co.


Want to learn more about Models of Impact? Check us out here: www.modelsofimpact.co.

Women's Design Salon: Faces of Leadership Event Recap

Earlier this month at the verynice Women's Design Salon: Faces of Leadership we heard from Anne Kim, founder of Equal Pay Company and creator of “Faces of Leadership”. We talked about how leadership affects us in it’s different forms and compared our ideas about leadership to what data about our demographics says.

  Desktop Wallpaper Design by Celia Tran    @loverlycelia    “  Taking the time to consider different people and perspectives from all walks of life, you’ll learn that everyone has their own unique way of working, problem-solving, and communicating. The more you try to understand what motivates people, the better you can collaborate to achieve things beyond your own imagination.”

Desktop Wallpaper Design by Celia Tran @loverlyceliaTaking the time to consider different people and perspectives from all walks of life, you’ll learn that everyone has their own unique way of working, problem-solving, and communicating. The more you try to understand what motivates people, the better you can collaborate to achieve things beyond your own imagination.”

Download this wallpaper for your desktop and for your phone!


Through the “Faces of Leadership” game, attendees were challenged with evaluating who they consider their own personal leaders and the demographics these leaders belong to. Once they applied certain categories, such as ‘Race’, ‘Sexual Orientation’ and ‘Education Level’, participants were faced with the question if their personal leaders tend to fit into a certain niche and discovered that they have the opportunity to broaden their leadership demographics. At the conclusion of the game, participants shared select figures they admire and why, in an effort to introduce undiscovered leaders to each other. By the end of the event, attendees left inspired to broaden their leadership pool!


A very special thanks to all that contributed to the inspiration.

Our friends and partners:

General Assembly Los Angeles

Our amazing speaker:

Anne Kim, Founder of Equal Pay Company

Our super event hosts:

Clarisa Valdez

Alisa Olinova

Our wonderful volunteers:

Celia Tran, Visual Recap


Dare to love life and achieve equity together in our lifetime.
— Anne Kim

Please follow WDS on Instagram to stay in the loop! Interested in getting involved with the Women's Design Salon? Please get in touch at info@verynice.co

Meet our verynice Fall Interns!

It's always exciting to welcome new talent to our verynice family! Meet our newest design interns via the brief interviews below:

Sophia Park

1) Tell us a bit about yourself.
Born and raised in Dallas, Texas, I spent the first 18 years of my life nurturing my creativity through painting and drawing. Fast forward 2 years, I am a Junior at the University of Southern California studying Design to feed my creative outlet!

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2) What are you looking forward to as a verynice intern?
I’m excited to have the opportunity to work in various forms of design, such as print, digital, and UX/UI, but more importantly, to be making impactful work with creative people who also believe in acts of social responsibility!

3) What is your favorite social cause?
I am passionate about equal education opportunities; having tutored children/teens throughout high school and organizing a free tutoring service at USC for local elementary and middle school students, I think it is critical to help those who do not have equal opportunities to learn to have access to great education and knowledge.

4) What passions and interests do you have outside of work?
In between being a student and intern, I am the Editor in Chief of Roski Mag, a student run publication that showcases student art and design work. Also being interested in UX/UI, I have designed an app that helps people build mindful habits. However, when I’m not doing things to help me get my BA degree, I like to create die-cut stickers, riso prints, different flavored popcorn, and binge watch baking shows. 

5) Who is your biggest role model in life?
There are many people I look up to and take inspiration from, but my biggest role model is my mom. Although she is not a designer, my mother showed me from a very young age the importance of color theory and visual hierarchy, by letting me pick out colors and designs for her quilts. She has taught me to be empathetic, hard working, and loyal, by being an example in her own daily life. I strive to appreciate and utilize each day as deeply as she does, because as she likes to say, every day is an opportunity for new growth, no matter how small.


Chris Palafox

1) Tell us a bit about yourself.
It all started with The Beatles for me. As a kid, I was really influenced by their music & as I grew older I became influenced by the impact of the 1960’s counterculture movement. Currently, I’m a Graphic Design student studying at Art Center College of Design in Pasadena, where I'll be graduating this fall. 

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2) What are you looking forward to as a verynice intern?
Definitely working with an awesome design team, & I’m looking forward to helping create for companies & organizations that have an impact in the community.

3) What is your favorite social cause?
I’m most passionate about environmental issues. From overfishing to pollution to recycling I’m most interested in this social cause because it weighs the heaviest on our planets livable future. Although, due to habit & choice, I’m also interested in this social cause being one of the most accessible forms of impact an individual can participate in. So during this internship, I wanted to challenge myself to use transit as well as ridesharing with the homies. 

4) What passions and interests do you have outside of work?
Live Music, Festivals, & Exhibitions are my favorite things to do, & each year I try to go as many as I can. I’m also really nostalgic, I love 16-Bit Video Games, 80’s & 90’s film/television as well as VW Vanagons.

5) Who is your biggest role model in life?
John Lennon 

Women's Design Salon Recap

  

We were so proud to have been part of the Los Angeles Design Festival once again this past June. With well over one hundred guests huddled in at the ROW in downtown Los Angeles, we were heart-warmed by the record breaking attendance of our 'Freelance 101' event. Our four freelance experts shared their own accomplishments, struggles, tips and tricks for other freelancers seeking inspiration and support. 

Your work is equivalent to the work you put in. All the relationships you build along are the ones that will carry throughout your career.
— Diane Lindquist
Being able to articulate your unique value in the marketplace is a powerful tool for selling your services and gaining your clients’ trust! Also: Boundaries + Self-care = Crucial.
— Renae Getlin

  Thoughts from our Desktop Wallpaper Designer,  Olivia Sy : Being a freelancer typically goes beyond mastering more than one specific craft or skill. The ability to juggle various hats as a freelancer helps to define their value as more than a designer, artist, writer or consultant. These panelists made it clear that freelancing can be complex, profitable, fun and a dream in reach! Concept kudos to Alisa Olinova for the idea!

Thoughts from our Desktop Wallpaper Designer, Olivia Sy: Being a freelancer typically goes beyond mastering more than one specific craft or skill. The ability to juggle various hats as a freelancer helps to define their value as more than a designer, artist, writer or consultant. These panelists made it clear that freelancing can be complex, profitable, fun and a dream in reach! Concept kudos to Alisa Olinova for the idea!

Download this wallpaper for your desktop!


We had a great time picking discussion topics out of a hat sent in by our community, such as "How do you establish trust with new clients and convince them of your value?", and "How do you navigate being unavailable or overbooked for a project or client that you want to work with?"

As women, we often have to work harder to earn people’s trust when first starting out, especially as freelancers. Support your peers, seek guidance from your seniors, and approach every situation with confidence and transparency—the rest will follow.
— Samantha Surtandi
Define success on your own terms — your path is yours and yours alone, and you shouldn’t let anyone else define you and what you do. Also, define your priorities in life and know what’s important to you because those will guide all the decisions you make around your business and your work.
— Jenn De La Fuente

Though our panel was short, we loved hearing everyone continue the conversation and mingle while enjoying the event space after the panel. We were so thankful to have had such a great diversity of skill sets and knowledge being shared by our panelists and guests.

Our community experienced the type of support and collaboration that makes the creative world feel more like home. We hope to see everyone at our next event!

Photography by Olivia Sy.

A very special thanks to all that contributed to the inspiration.

Our friends and partners:

Los Angeles Design Festival

Feel Good Salsa

Our amazing speakers:

Diane Lindquist, Multidisciplinary Designer, Strategist, and Marketer

Sam Surtandi, Multidisciplinary Designer, Writer

Jenn De La Fuente, Developer, and Professor

Renae Getlin, Writer, Content Creator, and Brand Consultant

Our super event hosts:

Alisa Olinova

Clarisa Valdez

Our wonderful volunteers:

Olivia Sy, Visual Recap & Photography

Kate Manos, Event Set-up

Kimberly Poquiz, Event Receptionist 


Please follow WDS on Instagram to stay in the loop! Interested in getting involved with the Women's Design Salon? Please get in touch at info@verynice.co!

verynice UX/UI Reading Recommendations

At verynice, we value input from our community network and feel they are a fantastic resource for idea sharing. Recently, we asked our community network what their recommended reads were for UI/UX design, specifically desktop applications, forms, and the like. Their offerings were too good not to share! Here are six recommended reads provided by the verynice community network: 

#1: “Design for the Real World”, by Victor Papanek

Shout out to Matthew Manos for initiating the conversation by offering his first two recommended reads! According to Matthew, Papanek is great for digging into the “U” of UX.

#2: “Form + Code”, by Casey Reas 

Matthew provided his second suggestion, which he said was peripherally relevant book, which one of his mentors used when he was in college. 

#3: All of the Rosenfeld Books

Thanks for this recommendation, Michael Manalo! He stated that these books offer a lot of really good and credible UX practitioners writing about UX practices. He named specifically,

#4: UX Pin

Shout out to verynice’s Art Director Alisa Olinova for recommending these awesome online reads! She specifically mentioned,

#5: “Web Form Design: Filling in the Blanks”, by Luke Wroblewski

Katharine Hargreaves provided a book by the talented Luke Wroblewski,  describing him as “the king of mobile”. According to Katharine, the book is fantastic for web form design. 

#6: "Cadence and Slang”, by Nick Disabato

Drusilla Ray threw out “Cadence and Slang”, saying  that this resource “advocates evergreen guidelines for technology”. Though this is an “eccentric read” this book hold valuable information. 

Added bonus! Read the first chapter free here

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At verynice we’re reminded every day that our greatest impact is made when we collaborate and work together. Thank you to all of our community members for being assets for designers, beginning and experts.

To learn more about our community network visit verynice.co or contact info@verynice.co.

Welcome to the team, Anders Tse!

We're so excited to welcome an incredible new Strategist to the verynice family, Anders Tse! In this welcome interview we learn about his love of food, education, and all things design.

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Hey there! Tell us a bit about yourself.

I am a multidisciplinary design strategist on a mission to helping brands and organizations unlock the magic of design to shape a better world. My favorite design tools are Post-Its and collaborative teammates. It all started with a class at Cornell’s business school called “The Art of Innovation: A Design Thinking Immersion”, where a Stanford d.school coach taught us the value of empathy in business, ethnographic research methods, and rapid prototyping using fun materials like pipe cleaners and foil. Experiencing this human-centered approach to problem solving was so exciting to me that it influenced my decision to switch career paths from human resources to design strategy. After getting my Master’s in Industrial and Labor Relations at Cornell, I spent two years in New York as a strategist co-creating solutions in space planning, service design, and organizational design with higher education and cultural institutions. Now I am back in my native city of Los Angeles, delighted to be part of the verynice family and give back to my community through design.

What are you most excited about for your new role?

I have two things! First, I’m most excited about being in a position where I get to partner with passionate, mission-driven organizations to create authentic brand experiences, tell their stories effectively, and expand their capacity for impact. Second and last, I’m fascinated by the evolution of design strategy as a discipline and I’m excited to collaborate with a smart, tight-knit team on imagining what strategy at verynice and in the broader design industry will look like in the future.

What is your favorite social cause?

My favorite social cause is education, which is near and dear to me. I am a first generation college student and recognize my privilege in having the support networks and opportunities in place to get me through to graduation. As a country, I believe there is more work to do in designing education systems, both K-12 and higher education, that are equitable and inclusive of current and aspiring students from all walks of life. It’s encouraging to see the emergence of non-profits and social enterprises tackle various components of education in service of fostering environments that give every student an opportunity to succeed, from tutoring to hunger assistance programs.

What passions and interests do you have outside of work?

I feel alive when I am surrounded by mountains and lakes, so I’m grateful to be back in California and hike throughout the year. I’m always open to discovering contemporary artists that have a provocative point of view and tackle important social issues, so you’ll be sure to catch me at major art museums in Downtown and small local galleries. Lastly, I am passionate about experiencing and learning about the intersection of food and culture, so I’m looking forward to exploring the diversity of Los Angeles’ food scene and trying new cuisines in my travels.

Women's Design Salon Recap

Last month at the verynice Women's Design Salon: Feminine Voice, we heard each other's stories and learned about Elle Luna's experiences. The painter, designer, speaker, and author of The Crossroads of Should and Must: Find and Follow Your Passion, walked us through the lessons in her new book, Your Story is Your Power: Free Your Feminine Voice.

  Thoughts from our Desktop Wallpaper Designer,  Wilmer Gomez :  The piece I created is like an emotional city map. I was thinking about the culture story that Elle was talking to us about and it made me think of the thoughts that go inside my head and the thoughts that might be running around inside people's heads, I created a map-like pattern to express the different stories that people might have to tell and no matter how small they are still important.

Thoughts from our Desktop Wallpaper Designer, Wilmer Gomez: The piece I created is like an emotional city map. I was thinking about the culture story that Elle was talking to us about and it made me think of the thoughts that go inside my head and the thoughts that might be running around inside people's heads, I created a map-like pattern to express the different stories that people might have to tell and no matter how small they are still important.

Download this wallpaper for your desktop and for your phone!


Here is a great reflection on the event by Los Angeles designer, Kat Park:

“That was intimate.”

The volunteer sharer standing in the middle of room offered that statement a little sheepishly after realizing she had perhaps involuntarily over-shared some stories from her personal life.

And it was intimate. The setting for the night featured a tidy spread of sandwiches, wines, juices and snacks for a small gathering of people, mostly women, who had come to hear Elle Luna, artist/designer/author of “Your Story Is Your Power,” speak. The room was quietly lit and we were all sharing personal memories and stories with each other at Luna’s request. So yeah, it was intimate. How could it not be?

This might have been Luna’s goal, though, as she spoke extensively about story: not only the stories we are told by the world at large and the stories we tell others, but also the stories we tell ourselves. Luna’s talk had moments built in for intimate conversation, the kind of talk that usually requires permission to share because it just might disrupt a mutual peace. The topics ranged from experiences with misogyny, to memories of families and childhood. They were interspersed between slides of Luna’s own illustrations and quotes from others on the importance of story, investigation, and your voice.

While we’ve come to expect from talks and speakers a kind of riveting and impassioned thesis of wisdom or life changing affirmation, what Luna offered that evening was an intimate moment for people to open up and share something with each other.

We all know there are a million ways to tell stories and connect. You can Snap, Like, Heart, Re-tweet, Add, Friend, and Follow whoever and whatever you like. But this kind of access rarely results in openness. Our stories and connections can feel inauthentic and guarded. The invitation to just turn to the person next to you and share something intimate, even in its awkwardness, felt like a relief.

Photography by Olivia Sy.

A very special thanks to all that contributed to the inspiration.

Our friends and partners:

General Assembly Los Angeles

Califia Farms

Workman Publishing

Vroman's Bookstore

Vanessa Dewey

Our amazing speaker:

Elle Luna, Designer, Speaker, Author, and Artist

Our super event hosts:

Clarisa Valdez

Alisa Olinova

Our wonderful volunteers:

Wilmer Gonzalez, Visual Recap

Kat Park, Written Recap

Olivia Sy, Photography


"In a very real sense we define our lives through our stories. Understand these stories, along with the motivations behind them, and we can positively change how our future unfolds."

Be sure to check out the book Your Story Is Your Power: Free Your Feminine Voice!


Please follow WDS on Instagram to stay in the loop! Interested in getting involved with the Women's Design Salon? Please get in touch at info@verynice.co

Job Opportunities with verynice!

We're thrilled to announce that we have two open positions at verynice! We are currently looking for a Full-Time Strategist and Part-Time Assistant Project Coordinator to come join our passionate family of creative problem solvers. For over 10 years, verynice has helped businesses, nonprofits, and governments expand their capacity for impact through design-driven innovation.

We provide hands-on strategic consulting and design services, facilitate workshop sessions, and publish a variety of open-source design methodologies. With client experience spanning 500+ brands including the American Heart Association, Disney, UNICEF, and Google, our expertise is centered around three key disciplines: Business Design, Brand Strategy, and Experience Design. We start every single project using the same foundation of core principles: co-creation, anti-assumption, legacy-driven impact, and generosity.

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To apply, please include the title of the position you are interested in in the subject line of your email. Please also include a resume, cover letter, and any other relevant materials. Email all of your documents to info@verynice.co by April 15th.

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STRATEGIST (FULL TIME)

ROLE & RESPONSIBILITIES
The Strategist sits within the design team at verynice, and reports directly to the Asst. Managing Director in order to execute upon verynice's  strategic methodologies, and lead a diverse range of client-facing strategic project and consulting initiatives. This is a full-time position, based in verynice's Downtown Los Angeles headquarters.

  • Assist in new business development by helping to determine the needs of a client in order to define the project scope for new project proposals.

  • Conducting and leading verynice’s strategy services including relevant research and project execution across the following service areas: brand strategy, experience design, business strategy/product development, facilitation, and general consulting.

  • Collaborate with internal and client teams to anticipate client needs and find creative ways to address them, shaping the nature and outputs of your projects

  • Leadership and mentorship for team members, ensuring the success of our projects, and the ultimate alignment with the client’s end goals.

  • Participation in networking events and conferences, acting as a public face for verynice and delivering thought leadership in design, strategy, and social impact.

  • Craft strategic recommendations, workshop agendas, and develop legacy documents for creative problem solving initiatives.

QUALIFICATIONS
2-3 years of experience. A Bachelor's Degree in a related/relevant field. Must be detail-oriented and an excellent communicator. Great presentation skills and facilitation experience are necessary. Must be a quick thinker, and have a willingness to develop strong friendships with our amazing clients. Interdisciplinary Master's Degree (MBA/MFA) desired, but not required.

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ASSISTANT PROJECT COORDINATOR (PART-TIME)

ROLE & RESPONSIBILITIES
The Assistant Project Coordinator at verynice reports directly to the Asst. Managing Director and Operations Manager in order to assist in the coordination and management of select projects, and to lead select administrative tasks such as project scheduling, outsourcing, and account management. This is a part-time, ~20 hour/week 6-month contract position to start with possibility for extension or full-time employment upon completion and review of the initial contract.

  • Assist in developing proposals for new business based on historical data and insights from new business meetings.

  • Assist in the development of project schedules, helping the Asst. Managing Director fit new project initiatives within the overall studio bandwidth.

  • Lead project management for select client initiatives in both verynice's for-profit and pro-bono sectors.

  • Work with the Operations Manager to review new talent and recruit new contractors and volunteers.

  • Work with the Operations Manager to generate and track new project agreements and invoices, following up with clients to keep new business efforts on track.

  • Work with the Asst. Managing Director in researching and vetting of new business opportunities.

  • Assist the Managing Director in developing content for verynice's social media feeds and blog.

  • Assist the Asst. Managing Director with miscellaneous administrative tasks.

QUALIFICATIONS
<1-2 years of experience. A Bachelor's Degree in a related/relevant field. Must be detail-oriented and an excellent communicator. Great presentation and creative problem solving skills experience are necessary. Must be a quick thinker, and have a willingness to develop strong friendships with our amazing clients. General knowledge of design or the creative process is preferred, but not necessary.

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To apply, please include the title of the position you are interested in in the subject line of your email. Please also include a resume, cover letter, and any other relevant materials. Email all of your documents to info@verynice.co by April 15th.

Full-time employees at verynice have a range of added benefits including paid time off, federal holiday observation, sick days, opportunities for healthcare reimbursement, a work-from-home policy, and a volunteer day (aside from other fun shenanigans like karaoke and go karting).